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ADVERTISE WITH SINGLED-OUT

S-O accepts advertising from companies wishing to reach it demographic of educated female urbanites of all cultures ranging from ages 18-55 and male urbanites ranging from the age of 25-60. According to the last Census, 42% (92 million) of all adults over the age of 18 in America are single. Countries such as Japan, Israel, and the United States all report that single people spend significantly more money on leisure activities and luxury products including books, sports, magazines, and beauty and health products, among other items, than do married people.  In some countries singles are spending more than 3 times as much on these goods as their married counterparts.

Although men are assumed to be less likely to use a site such as S-O, the site aims to be a resource for them as well. Studies show that men in upper age ranges are spending significant amounts of money on gifts for female lovers, friends, and family members and look are increasingly looking to the Web as a resource for purchasing decisions. Because 12.2% of households (almost 13 million people) are headed by women with no husband present, it can be concluded that a large portion of the women for whom products and goods are purchased are unmarried or widowed.

Although S-O focuses on single women and men, child-oriented advertising is also accepted as recent reports show that 40% of all U.S. children in 2009 were born to single mothers. More specific demographic data will be available in the coming months as S-O reaches out to survey its user base.